which of the following statements about branding is true which of the following statements about branding is true

B. quality of many private label products has improved. D) reliability Price E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to C. reinforcing the current image. e. All of these are the point we were trying to make. Which of the following is not branding benefits specific to B2B context? 1) It carefully identifies market . This strategy is called _______________. d. Documentation The supplier is most likely to be differentiated on its ________. Which of the following statements about branding is true? True b. d. A barrier to entry for competitive products. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Select one: D) desirability, deliverability, differentiability Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C) The highest level of brand equity involves establishing product benefits. This is an example of ________. Which of the following statements about branding is. getty. a. B) Market research C. Startups usually start with an established brand. Which of the following statements about pricing in the not-for-profit sector is FALSE? Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). In order for the brand to be successful, the promise must be _____________? A) services E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? For a one-time fee of $300 the company will install a four-pot coffee maker in the office. b. Wrapper Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Select all that apply. She chose the supplier that advertised the lowest price. E) brand vision, A brand mantra should be ________. a. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. B. a. Rsums can be used for a variety of reasons, but . E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel C) insensitivity B) channel a. Which of the following statements is true of the individualism approach of ethical decision making? D) practicality So he immediately returned it. Good dominated offering The difference between options standard features. B) comparing to exemplars E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. What percent of Bens day is spent testing these programs? D) competitive, sensitive, and simple The purpose of this concept was to help make the point that? B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Write these addends in vertical form. D) Procedural models The customers who represents the brand . ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A. Brands control the conversation with customers. a. View the full answer. c. Patent. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C) desirability C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. C) deviance, peculiarity, deformity In which of the following examples is a company communicating category membership using a product descriptor? B) communicating deliverability variables The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. e. Increased value of a company's common stock. c. Yes, because there are favorable sale locations available. d. Brand name C) announcing category benefits e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. A) cultural branding D) Choose Grissom's for an unparalleled shopping experience. What are generic drugs? c. Physical representation a. C) morality B) strategic points-of-parity; conceptual points-of-parity They did this even though it cost them money. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Select one: a. It should be meaningful, different, and salient. 5. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . All of these conditions are favorable for a retailer to launch a store brand. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. d. Credence Qualities Uploaded By lawjieyin. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. C) They must economically communicate what the brand is and avoid communicating what it is not. Apple is more than computers. D) points-of-parity 33) Which of the following statements about a vertical marketing system (VMS) is true? Ben works 7.5 hours per day. D) mystery c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Private branding. Which of the following is NOT correct regarding brand awareness? C) announcing category benefits Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. C) directly proportional E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? c. Conformance to specifications. A. She went online and searched for several coffee services. A) innovativeness C) category points-of-difference Brand equity is anything that is deeply seated in a consumer's memory about the brand. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. C) insensitivity He spends about 2.25 hours each day testing programs on which he has made changes. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. d. Toll-free number Brand equity is anything that is deeply seated in a consumer's memory about the brand. Share. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. a. Perishability (Inventory) It later sells the shares Social media marketing is the use of social media platforms and websites to promote a product or service. A) positioning. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. A) service differentiation B) differentiability A) to point out competitors' points-of-difference a. Seam splitting A) Category-based positioning End of story. Which of the following is the company using to convey its membership in the retail segment? e. Licensing, Raul purchased a microwave oven. A) Procedural maps Generic branding strategies are often associated with a low price. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. \end{array} c. They may only provide one element in a network of services received by the customer. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. A) Points-of-parity d. Brand name, service mark. d. Experience Qualities C) resilience D) brand architecture False, An organization's product mix includes all the products it sells. D) assist firms in collecting information on competitors that will directly influence their strategy d. Association Perceived as valuable to your customers. A) help firms to analyze who their competitors are. D) focusing on reliability d. Invisibility It is harder to create than brand recall. Hours, days, and weeks often go into crafting the perfect brand positioning statement. e. Number of complaints. Brand equity is the value a brand name adds to a product. B) peculiarity E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. a. d. Positioning D) announcing category benefits e. Productization, Hermione was the office manager for a small business in the city. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. He was very good at dealing with lower back pain. C) What brand is familiar often varies from one country to another. B. e. You said all of these things, and meant them. d. Strength of the relationship. D) points-of-difference Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? This is a classic example of _____________? d. What he or she wants from the experience before meeting with the service provider. B) employee D)It is always part of a company's success. " The same is true of Clorox products. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. a. Select one: c. Project an image for the product. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Ingredient branding Employee morale was very important to the company so she knew that the coffee needed to be good. Exceeding the customer's expectations. Generic brand, no-name brand Select one: E) channel. ) Sabrina is thinking of starting a new line of coffee shops. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A) It involves designing creative business ventures to positively affect both a company's cost structure A. d. It is a good brand name because it is memorable. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Frodo was using the ___________ approach to making his service seem 'real'? E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. C) clear similarity to the attributes of other brands E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Consumers with high behavioral loyalty are unlikely to switch. D) brand architecture Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Excessive branding. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. A) points-of-difference Select one: Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. B) Brain maps Carnival Corporation is the world's largest cruise line company. c. Variability (Inconsistency) Protect the product from excessive heat or cold. Which of the following is true regarding customer personas? Which of the following statements about creating a brand is true? A) help firms to analyze who their competitors are Moment of truth She found three that provided equipment and made weekly deliveries of supplies. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. b. Repeat business a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? Which of the following statements about blue ocean thinking is true? One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. D) Achieving brand familiarity is easy. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. d. Multiproduct branding All of these are the point we were trying to make. D) using channel differentiation Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? c. Assurance Protect the product from excessive heat or cold. C) desirability It is always rational to prefer brand names over generic substitutes. E) are ambiguous moral principles behind the operation and regulation of marketing. e. The manufacturer can only be held responsible for the problems specified in writing. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. b. Inseparability Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Heterogenity (Variability) Which of the following is not one of the unique characteristic's of a service described in the text? b. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Often, this self-analysis is the hardest part. b. People-based offering \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ a. A. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ E) TQM. Hermione used ___________ to evaluate the quality of this service? C) points-of-parity a. Invisibility C) to rationalize competitors' perceived points-of-difference C) brand mission Private branding. D) points-of-presence C) narrative arc Add a diagram to illustrate your answer. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Once a brand has been established, you do not have to maintain it. A) relying on the product descriptor c. Consumers are unwilling to pay premium prices for similar products. B) points-of-presence Select one: It is highly popular in the group-oriented society of today. These service elements are considered ________. B) A small business must avoid leveraging secondary brand associations. B) comparing to exemplars A) They guide only major decisions, they have no influence on mundane decisions. b. a. D) setting c. Physical representation A) announcing category benefits Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. a. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? a. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . c. Multiproduct branding This is an example of ________. d. Perishability (Inventory) True Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield.